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GOED Unveils New Partnership with US-CHPA

The new memorandum of understanding aims to increase awareness of EPA and DHA omega-3s in China.

By: Lisa Olivo

, Rodman Media

GOED, the Global Organization of EPA and DHA Omega-3s (GOED), has signed a memorandum of understanding with the US-China Health Products Association (US-CHPA) to form a partnership that helps GOED better serve its member companies. The Chinese market for omega-3s is growing rapidly, with double digit growth expected in areas like infant formula and pet foods and 8+% growth in dietary supplements. The partnership aligns with GOED’s mission to increase consumption of EPA and DHA omega-3s around the world to sufficient levels.
 
GOED’s goal is to establish a more active role in China to help the omega-3 industry both in an out of China, said GOED executive director Adam Ismail. “This partnership with US-CHPA will allow us to serve our Chinese members better as well as helping other GOED members involved in the Chinese market.”
 
The US-CHPA has been “on the ground” in China supporting the international supplement industry since 2010, and will help improve GOED’s ability to assist members with sourcing questions, regulatory assistance and answers on business relationships in China.
 
US-CHPA Executive Director Jeff Crowther commented, “Setting up a new presence in China is not an easy endeavor nor an inexpensive one. This cooperation will assist GOED to get a stronger foothold in the market without investing tens of thousands of dollars. US-CHPA is thrilled to be cooperating with GOED and its members. I feel the agreement is a natural fit and will be extremely beneficial to the industry.”
 
GOED will now be able to offer Chinese-language versions of important omega-3 news and omega-3 research reports and Chinese members will now have access to GOED video material in Chinese on China’s YouKu channel. Additionally, GOED and US-CHPA will collaborate on regulatory issues related to omega-3s in China. GOED plans to open an office in China in the near future.

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